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Customer Service

By Tammie MacLachlan and Mark Lusky, Contributing Editor
April 10, 2013
What’s in a label? Complete and accurate labeling performs an increasingly crucial role in providing consumers content that drives healthy practices. Commonly-used food descriptors, for example, can be tricky even when not apparent…  Read More »
By Mark Lusky, Contributing Editor
March 13, 2013
In the days before ubiquitous, instant worldwide communication, company reputations took longer to build – and longer to break. News of both good and bad deeds generally spread much more slowly than today, and consumer sentiment about those dee…  Read More »
By Tammie MacLachlan and Mark Lusky
January 23, 2013
Instant gratification has become the paramount rule of engagement in many customer service interactions. Increasingly, the pressure is on customer service representatives across corporate America to effect rapid resolutions. Faced with mandates from…  Read More »
By Tammie MacLachlan and Mark Lusky
November 29, 2012
Telling the truth in marketing is one of the most crucial customer service functions a company can perform. By telling the truth, you give prospects and customers alike an accurate picture of products and services.This, in turn, makes buying decision…  Read More »
By Tammie MacLachlan and Mark Lusky
October 12, 2012
Sophisticated customer data mining technologies have made it possible to understand and appreciate customers in a variety of new ways. Armed with historical buying and preference patterns, customer service specialists can customize their interactions…  Read More »

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