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Customer Service

Mark Lusky
July 21, 2014
Smart labels are enhancing consumers’ ability to interact with products on store shelves, which translates into smart marketing. Ever-advancing enhancements heralds the ability of would-be buyers to access everything from pricing and special pr…  Read More »
Mark Lusky
June 2, 2014
Much has been written about connecting with romantic partners by learning to speak their love language. For some, that love language is about service. Others crave verbal accolades. Still others seek visual affirmations. It’s very similar with…  Read More »
Mark Lusky
April 15, 2014
Burgeoning recreational marijuana industries in Washington and Colorado provide a rare glimpse into the birth of a brand new market. For custom label printers, it’s both an opportunity and an enigma. In Colorado, where retail sales began Janua…  Read More »
Tammy MacLaughlan
March 13, 2014
Labels can be wonderful marketing tools for product marketing. Decorative labels provide ways for manufacturers to showcase offerings, add personality to otherwise pedestrian-looking products and build credibility both about the product and manufactu…  Read More »
Mark Lusky
January 24, 2014
Some customers want it all their way, right away, all the time. They keep pushing until someone pushes back. You need to be that someone. While accommodating legitimate needs should be priority one, there are limits. When they are reached, it’…  Read More »
Tammie MacLachlan, Contributing Editor
November 21, 2013
With social media and networking entrenched in the mix, marketing avenues are more abundant than ever. However, in a world filled with a dizzying array of options, sometimes simplicity is the best way to go. Companies routinely spend much time and m…  Read More »
Mark Lusky
October 14, 2013
Once again, corporate America has taken a great concept –regular customer feedback – and morphed it into an omnipresent annoyance. It seems like a survey request accompanies just about every customer service interaction. Feedback question…  Read More »
Mike Lusky
September 13, 2013
Regardless of your feelings about social media, give it high marks for driving a major shift in the way companies present products and services, and how consumers make buying choices. In essence, social media is the ultimate lie detector. If a compa…  Read More »
Mike Lusky
July 17, 2013
The difference between world class and lower class customer service is often determined by one small step or misstep. Contrary to the preachings of some CRM gurus who advocate expensive, complicated technology as a cure-all, the best service often re…  Read More »
May 31, 2013
At one time, having a website signified a forward-thinking company. Regardless of the site’s purpose – from “electronic brochure” to full-fledged SEO-optimized marketplace – its mere existence told viewers that the firm…  Read More »
Tammie MacLachlan and Mark Lusky, Contributing Editor
April 10, 2013
What’s in a label? Complete and accurate labeling performs an increasingly crucial role in providing consumers content that drives healthy practices. Commonly-used food descriptors, for example, can be tricky even when not apparent to most. Ta…  Read More »
Mark Lusky, Contributing Editor
March 13, 2013
In the days before ubiquitous, instant worldwide communication, company reputations took longer to build – and longer to break. News of both good and bad deeds generally spread much more slowly than today, and consumer sentiment about those dee…  Read More »
Tammie MacLachlan and Mark Lusky
January 23, 2013
Instant gratification has become the paramount rule of engagement in many customer service interactions. Increasingly, the pressure is on customer service representatives across corporate America to effect rapid resolutions. Faced with mandates from…  Read More »
Tammie MacLachlan and Mark Lusky
November 29, 2012
Telling the truth in marketing is one of the most crucial customer service functions a company can perform. By telling the truth, you give prospects and customers alike an accurate picture of products and services.This, in turn, makes buying decision…  Read More »
Tammie MacLachlan and Mark Lusky
October 12, 2012
Sophisticated customer data mining technologies have made it possible to understand and appreciate customers in a variety of new ways. Armed with historical buying and preference patterns, customer service specialists can customize their interactions…  Read More »

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