• Label promotions go off the beaten path

    Mark Lusky || July 21, 2015
    Labels are a product’s “front door.” While websites, social media and collateral materials support promotion of a product, its most powerful and up-close marketing tool is the omnipresent label. Of course, it isn’t always use…

  • Train customers to offer good service

    Mark Lusky || June 3, 2015
    Overwhelmingly, the focus of “good customer service” is on the service provider. But, lost in the all-consuming drive to make and keep customers happy is their responsibility to return the favor. Why should a customer need, or want, to…

  • Micro-size your marketing efforts

    Mark Lusky || April 16, 2015
    Noted author and blogger Seth Godin recently blogged about the rise of micro production and marketing leading to the fall of mass production and mass media marketing. The days of creating mass quantities of stuff, then marketing it to the masses thro…

  • Respond to negative reviews, reward positive ones

    Mark Lusky || March 9, 2015
    Both negative and positive customer feedback can build profitability. Don’t ignore either. Acknowledge and in some way reward positive comments; respond and attempt to remediate negative ones. This includes everything from online reviews and fo…

  • Labels, stickers can engage or enrage

    Mark Lusky || January 26, 2015
    Sometimes lost in the rush to manufacture appealing products are the “little things” that can engage or deter shoppers scouring the shelves of brick-and-mortar stores. Often, labels and stickers play a key role in the choice to buy or mov…

  • Ask customers to point out your ‘warts,’ then show ‘em to the world

    Mark Lusky || November 17, 2014
    As social media drives truthtelling and transparency to new levels, it also can encourage bold companies to ask customers to point out problems, then let the world know about them. In a world where shareholder and stakeholder confidence often reigns…

  • Market to the power of one

    Mark Lusky || October 10, 2014
    If marketing to the masses feels daunting, consider the challenge of courting consumers one by one. That’s what will drive successful marketing and sales campaigns in the coming decades. Fueled in large part by social media’s impact and…

  • Customer experience needs simplicity, clarity

    Mark Lusky || September 9, 2014
    There’s too much going on – for all of us. From the daily deluge of emails and other in-the-moment communications to an information-packed internet, many of us are overwhelmed and exhausted trying to keep up with, and make sense of, the m…

  • Smart labels enhance buying experience

    Mark Lusky || July 21, 2014
    Smart labels are enhancing consumers’ ability to interact with products on store shelves, which translates into smart marketing. Ever-advancing enhancements heralds the ability of would-be buyers to access everything from pricing and special pr…

  • Speak your customer’s language to get loyalty

    Mark Lusky || June 2, 2014
    Much has been written about connecting with romantic partners by learning to speak their love language. For some, that love language is about service. Others crave verbal accolades. Still others seek visual affirmations. It’s very similar with…

  • ‘Pot’-stickers: using labels to make friends

    Mark Lusky || April 15, 2014
    Burgeoning recreational marijuana industries in Washington and Colorado provide a rare glimpse into the birth of a brand new market. For custom label printers, it’s both an opportunity and an enigma. In Colorado, where retail sales began Janua…

  • Labels for product marketing

    Tammy MacLaughlan || March 13, 2014
    Labels can be wonderful marketing tools for product marketing. Decorative labels provide ways for manufacturers to showcase offerings, add personality to otherwise pedestrian-looking products and build credibility both about the product and manufactu…

  • Countering customers who travel a one-way street

    Mark Lusky || January 24, 2014
    Some customers want it all their way, right away, all the time. They keep pushing until someone pushes back. You need to be that someone. While accommodating legitimate needs should be priority one, there are limits. When they are reached, it’…

  • Why market cold when warm leads reside nearby?

    Tammie MacLachlan, Contributing Editor || November 21, 2013
    With social media and networking entrenched in the mix, marketing avenues are more abundant than ever. However, in a world filled with a dizzying array of options, sometimes simplicity is the best way to go. Companies routinely spend much time and m…

  • Surveys become the scourge of customer service

    Mark Lusky || October 14, 2013
    Once again, corporate America has taken a great concept –regular customer feedback – and morphed it into an omnipresent annoyance. It seems like a survey request accompanies just about every customer service interaction. Feedback question…

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