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Branding 3-D
James Lowry and Christy Correll, Contributing Editors
September 10, 2012
We have talked about the importance of branding in this column before. In “What is in a name?” we discussed how we present our brand with our logo and our name. Now we are going to talk about how branding becomes the entire experience our…  Read More »
Social media measurement
James Lowry and Christy Correll
July 10, 2012
Marketers have been doing what we now call “social media” for a long time: communicating with people through media and social interactions. The term social media, though, specifically refers to interacting with people on the Internet, whi…  Read More »
The case for sales collateral
James Lowry and Christy Correll
May 24, 2012
Do print sales collaterals still have a place in today’s world? Many of our customers have ready access to any information they want thanks to the internet. Has that influenced how print sales collaterals are used? Absolutely. Does that mean th…  Read More »
James Lowry and Christy Correll
April 19, 2012
What’s in a (brand) name?  Read More »
James Lowry
March 8, 2012
Networking is essential for anyone interested in generating new business. Salespeople are constantly building rapport with their customers and expanding their network of contacts. Let’s review some of the keys to networking successfully: Show…  Read More »
Christy Correll
March 8, 2012
While nothing beats getting to know people face-to-face when it comes to building strong, enduring business relationships, the Internet offers wonderful opportunities for expanding and maintaining your professional network. Take LinkedIn, for example…  Read More »
James Lowry and Christy Correll
January 18, 2012
James’ Take: QR codes are becoming very popular in our culture, which is not surprising because of their popularity in the Asian and European countries for years. They take advantage of technology that is becoming readily available, especially…  Read More »
James Lowry & Christy Correll
November 18, 2011
Evoking emotions = more conversions  Read More »
October 4, 2011
Print & online advertising: Which is better for your business?  Read More »
September 8, 2011
We are going to go down memory lane again, but this time we are going to talk about how we made it easy for potential customers to find us before the advancement of technology. We used mediums that primarily involved printed materials that were deliv…  Read More »
July 12, 2011
In our last column, we covered how to manager customer perception. Today, let's talk about identifying your competition and positioning yourself for success. In the business world, we must also get to know the competition in order to position ours…  Read More »
May 25, 2011
Traditional crowd sourcing techniques  Read More »

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