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Search Results for 'James Lowry and Christy Correll'

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Branding 3-D
By James Lowry and Christy Correll, Contributing Editors
Published September 10, 2012
We have talked about the importance of branding in this column before. In “What is in a name?” we discussed how we present our brand with our logo and our name. Now we are going to talk about how branding becomes the entire experience our… Read More »
Social media measurement
By James Lowry and Christy Correll
Published July 10, 2012
Marketers have been doing what we now call “social media” for a long time: communicating with people through media and social interactions. The term social media, though, specifically refers to interacting with people on the Internet, whi… Read More »
The case for sales collateral
By James Lowry and Christy Correll
Published May 24, 2012
Do print sales collaterals still have a place in today’s world? Many of our customers have ready access to any information they want thanks to the internet. Has that influenced how print sales collaterals are used? Absolutely. Does that mean th… Read More »
Branding
By James Lowry and Christy Correll
Published April 19, 2012
What’s in a (brand) name? Read More »
By James Lowry and Christy Correll
Published January 18, 2012
James’ Take: QR codes are becoming very popular in our culture, which is not surprising because of their popularity in the Asian and European countries for years. They take advantage of technology that is becoming readily available, especially… Read More »
By James Lowry & Christy Correll
Published November 18, 2011
Evoking emotions = more conversions Read More »
Published April 11, 2011
What is Social Media and Why Should You Care? Read More »
Opinions
Need the formula for success? Join our experts as they offer their perspectives on the most relevant issues affecting the industry today. From the Editor Steve Katz’s ruminations on the evolving state of the industry.… Read More »
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