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Search Results for 'James Lowry and Christy Correll'

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Social media measurement
By James Lowry and Christy Correll
Published July 10, 2012
Marketers have been doing what we now call “social media” for a long time: communicating with people through media and social interactions. The term social media, though, specifically refers to interacting with people on the Internet, whi… Read More »
The case for sales collateral
By James Lowry and Christy Correll
Published May 24, 2012
Do print sales collaterals still have a place in today’s world? Many of our customers have ready access to any information they want thanks to the internet. Has that influenced how print sales collaterals are used? Absolutely. Does that mean th… Read More »
By James Lowry and Christy Correll
Published January 18, 2012
James’ Take: QR codes are becoming very popular in our culture, which is not surprising because of their popularity in the Asian and European countries for years. They take advantage of technology that is becoming readily available, especially… Read More »
By James Lowry & Christy Correll
Published November 18, 2011
Evoking emotions = more conversions Read More »
Published October 4, 2011
Print & online advertising: Which is better for your business? Read More »
Published September 8, 2011
We are going to go down memory lane again, but this time we are going to talk about how we made it easy for potential customers to find us before the advancement of technology. We used mediums that primarily involved printed materials that were deliv… Read More »
Published April 11, 2011
What is Social Media and Why Should You Care? Read More »
Opinions
Need the formula for success? Join our experts as they offer their perspectives on the most relevant issues affecting the industry today. From the Editor Steve Katz’s ruminations on the evolving state of the industry.… Read More »
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