Search Results for 'James Lowry and Christy Correll'

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  • Branding 3-D

    Branding 3-D

    We have talked about the importance of branding in this column before. In “What is in a name?” we discussed how we present our brand with our logo and our name. Now we are going to talk about how branding becomes the entire experience our…
    James Lowry and Christy Correll, Contributing Editors 09.10.12

  • Social media measurement

    Social media measurement

    Marketers have been doing what we now call “social media” for a long time: communicating with people through media and social interactions. The term social media, though, specifically refers to interacting with people on the Internet, whi…
    James Lowry and Christy Correll 07.10.12

  • The case for sales collateral

    The case for sales collateral

    Do print sales collaterals still have a place in today’s world? Many of our customers have ready access to any information they want thanks to the internet. Has that influenced how print sales collaterals are used? Absolutely. Does that mean th…
    James Lowry and Christy Correll 05.24.12

  • Branding


    What’s in a (brand) name?
    James Lowry and Christy Correll 04.19.12

  • Accepting the QR code culture

    James’ Take: QR codes are becoming very popular in our culture, which is not surprising because of their popularity in the Asian and European countries for years. They take advantage of technology that is becoming readily available, especially…
    James Lowry and Christy Correll 01.18.12

  • Print vs. Pixels

    Print & online advertising: Which is better for your business?

  • Converter eCommerce

    What is Social Media and Why Should You Care?

  • Buyers

    Buyers' Guide

    Our International Buyers Guide contains information on Label and Narrow consumables, equipment and services itemized into dozens of sub-categories and covering all facets of machinery and materials. , with detailed contact information for all compani…