Search Results for 'James Lowry and Christy Correll'

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  • Branding 3-D

    Branding 3-D

    James Lowry and Christy Correll, Contributing Editors || September 10, 2012
    We have talked about the importance of branding in this column before. In “What is in a name?” we discussed how we present our brand with our logo and our name. Now we are going to talk about how branding becomes the entire experience our…

  • The case for sales collateral

    The case for sales collateral

    James Lowry and Christy Correll || May 24, 2012
    Do print sales collaterals still have a place in today’s world? Many of our customers have ready access to any information they want thanks to the internet. Has that influenced how print sales collaterals are used? Absolutely. Does that mean th…

  • Branding

    Branding

    James Lowry and Christy Correll || April 19, 2012
    What’s in a (brand) name?

  • When it comes to advertising …

    James Lowry & Christy Correll || November 18, 2011
    Evoking emotions = more conversions

  • Converter eCommerce

    April 11, 2011
    What is Social Media and Why Should You Care?

  • Opinions

    Opinions

    November 30, -0001
    Need the formula for success? Join our experts as they offer their perspectives on the most relevant issues affecting the industry today. From the Editor Steve Katz’s ruminations on the evolving state of the industry.…