Search Results for 'James Lowry and Christy Correll'

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  • Branding 3-D

    Branding 3-D

    We have talked about the importance of branding in this column before. In “What is in a name?” we discussed how we present our brand with our logo and our name. Now we are going to talk about how branding becomes the entire experience our…
    James Lowry and Christy Correll, Contributing Editors 09.10.12

  • The case for sales collateral

    The case for sales collateral

    Do print sales collaterals still have a place in today’s world? Many of our customers have ready access to any information they want thanks to the internet. Has that influenced how print sales collaterals are used? Absolutely. Does that mean th…
    James Lowry and Christy Correll 05.24.12

  • Branding

    Branding

    What’s in a (brand) name?
    James Lowry and Christy Correll 04.19.12

  • Networking

    Networking is essential for anyone interested in generating new business. Salespeople are constantly building rapport with their customers and expanding their network of contacts. Let’s review some of the keys to networking successfully: Show…
    James Lowry 03.08.12

  • Online networking is a new concept for me. Help!

    While nothing beats getting to know people face-to-face when it comes to building strong, enduring business relationships, the Internet offers wonderful opportunities for expanding and maintaining your professional network. Take LinkedIn, for example…
    Christy Correll 03.08.12

  • Accepting the QR code culture

    James’ Take: QR codes are becoming very popular in our culture, which is not surprising because of their popularity in the Asian and European countries for years. They take advantage of technology that is becoming readily available, especially…
    James Lowry and Christy Correll 01.18.12

  • Tracking the Competition

    In our last column, we covered how to manager customer perception. Today, let's talk about identifying your competition and positioning yourself for success. In the business world, we must also get to know the competition in order to position ours…
    07.12.11

  • How to expand brand reach using the web (it's easier than you think)

    Traditional crowd sourcing techniques
    05.25.11