Search Results for 'James Lowry and Christy Correll'

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  • Branding 3-D

    Branding 3-D

    James Lowry and Christy Correll, Contributing Editors || September 10, 2012
    We have talked about the importance of branding in this column before. In “What is in a name?” we discussed how we present our brand with our logo and our name. Now we are going to talk about how branding becomes the entire experience our…

  • Branding

    Branding

    James Lowry and Christy Correll || April 19, 2012
    What’s in a (brand) name?

  • Networking

    James Lowry || March 8, 2012
    Networking is essential for anyone interested in generating new business. Salespeople are constantly building rapport with their customers and expanding their network of contacts. Let’s review some of the keys to networking successfully: Show…

  • Accepting the QR code culture

    James Lowry and Christy Correll || January 18, 2012
    James’ Take: QR codes are becoming very popular in our culture, which is not surprising because of their popularity in the Asian and European countries for years. They take advantage of technology that is becoming readily available, especially…

  • When it comes to advertising …

    James Lowry & Christy Correll || November 18, 2011
    Evoking emotions = more conversions

  • Making it Easy for Prospects to Find You

    September 8, 2011
    We are going to go down memory lane again, but this time we are going to talk about how we made it easy for potential customers to find us before the advancement of technology. We used mediums that primarily involved printed materials that were deliv…

  • Tracking the Competition

    July 12, 2011
    In our last column, we covered how to manager customer perception. Today, let's talk about identifying your competition and positioning yourself for success. In the business world, we must also get to know the competition in order to position ours…

  • How to expand brand reach using the web (it's easier than you think)

    May 25, 2011
    Traditional crowd sourcing techniques

  • Opinions

    Opinions

    November 30, -0001
    Need the formula for success? Join our experts as they offer their perspectives on the most relevant issues affecting the industry today. From the Editor Steve Katz’s ruminations on the evolving state of the industry.…