With social media and networking entrenched in the mix, marketing avenues are more abundant than ever. However, in a world filled with a dizzying array of options, sometimes simplicity is the best way to go.
Companies routinely spend much time and m… Read More »
New products and new technologies are like bright lights and glittery things to owners. Sometimes we can’t take our eyes off them – even when there might be $100,000 right under our noses. All too often in our line of work, we fail to adh… Read More »
Why do we change? Why do we change our habits or routines? Do we make changes in our businesses because of legislation or regulation? Do we make personal, at-home changes because of peer pressure? Do we make a change for economic reasons, e.g., if I… Read More »
I think it is appropriate to begin my 2010 columns with a few comments about the climate control conference that finished in mid-December in Copenhagen. I was just returning from a trip abroad and the conference had completed its first week of debate… Read More »