Search Results for 'Offer customer tips for complete, accurate labels'

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  • Warm, fuzzy labels offset high-tech customer service headaches

    Mark Lusky || March 21, 2016
    While labels typically are viewed as branding and information tools, they also can serve a vital customer service role – helping “humanize” Interactive Voice Response (IVR) and other frustrating tech-oriented customer support protoc…

  • One person or experience can drive long-term loyalty

    Mark Lusky || November 20, 2015
    Often lost amid anger at poor customer service is the power of one – one person or experience that can turn a company, product or service into a rock star. I recently was reminded of this important asset while attempting to deal with, of all th…

  • When words cut like a very expensive knife

    Mark Lusky || October 13, 2015
    When it comes to labels, consider your words carefully. Jessica Alba’s Honest Company is having to address a $5 million class-action lawsuit that alleges her products don’t live up to their “natural and effective” claims, acco…

  • Order-taking vs overbearing

    Mark Lusky || September 7, 2015
    When was the last time you visited a doctor, car mechanic, or other “advisor” and had the response to your question about what you should do thrown back in your lap? It’s happening more often. No doubt some of it ties to the liti…

  • Train customers to offer good service

    Mark Lusky || June 3, 2015
    Overwhelmingly, the focus of “good customer service” is on the service provider. But, lost in the all-consuming drive to make and keep customers happy is their responsibility to return the favor. Why should a customer need, or want, to…

  • Smart labels enhance buying experience

    Mark Lusky || July 21, 2014
    Smart labels are enhancing consumers’ ability to interact with products on store shelves, which translates into smart marketing. Ever-advancing enhancements heralds the ability of would-be buyers to access everything from pricing and special pr…

  • Countering customers who travel a one-way street

    Mark Lusky || January 24, 2014
    Some customers want it all their way, right away, all the time. They keep pushing until someone pushes back. You need to be that someone. While accommodating legitimate needs should be priority one, there are limits. When they are reached, it’…

  • Why market cold when warm leads reside nearby?

    Tammie MacLachlan, Contributing Editor || November 21, 2013
    With social media and networking entrenched in the mix, marketing avenues are more abundant than ever. However, in a world filled with a dizzying array of options, sometimes simplicity is the best way to go. Companies routinely spend much time and m…

  • Marketing spin gives way to truthtelling

    Mike Lusky || September 13, 2013
    Regardless of your feelings about social media, give it high marks for driving a major shift in the way companies present products and services, and how consumers make buying choices. In essence, social media is the ultimate lie detector. If a compa…

  • The customer service tightrope

    Mike Lusky || July 17, 2013
    The difference between world class and lower class customer service is often determined by one small step or misstep. Contrary to the preachings of some CRM gurus who advocate expensive, complicated technology as a cure-all, the best service often re…