Search Results for 'Offer customer tips for complete, accurate labels'

Search For:
Refine by Dates:
From: To:
Refine By Content:

  • Product marketing reaches crossroads: proprietary vs. public

    Mark Lusky, Editor || January 25, 2016
    Longstanding proprietary (aka secret) practices of product makers and their retail networks are being called to account in ways never before experienced. A recent fortune.com article illustrates the private/public tug-of-war now being fought by such…

  • One person or experience can drive long-term loyalty

    Mark Lusky || November 20, 2015
    Often lost amid anger at poor customer service is the power of one – one person or experience that can turn a company, product or service into a rock star. I recently was reminded of this important asset while attempting to deal with, of all th…

  • When words cut like a very expensive knife

    Mark Lusky || October 13, 2015
    When it comes to labels, consider your words carefully. Jessica Alba’s Honest Company is having to address a $5 million class-action lawsuit that alleges her products don’t live up to their “natural and effective” claims, acco…

  • Order-taking vs overbearing

    Mark Lusky || September 7, 2015
    When was the last time you visited a doctor, car mechanic, or other “advisor” and had the response to your question about what you should do thrown back in your lap? It’s happening more often. No doubt some of it ties to the liti…

  • Label promotions go off the beaten path

    Mark Lusky || July 21, 2015
    Labels are a product’s “front door.” While websites, social media and collateral materials support promotion of a product, its most powerful and up-close marketing tool is the omnipresent label. Of course, it isn’t always u…

  • Train customers to offer good service

    Mark Lusky || June 3, 2015
    Overwhelmingly, the focus of “good customer service” is on the service provider. But, lost in the all-consuming drive to make and keep customers happy is their responsibility to return the favor. Why should a customer need, or want, to…

  • Ask customers to point out your ‘warts,’ then show ‘em to the world

    Mark Lusky || November 17, 2014
    As social media drives truthtelling and transparency to new levels, it also can encourage bold companies to ask customers to point out problems, then let the world know about them. In a world where shareholder and stakeholder confidence often reigns…

  • Customer experience needs simplicity, clarity

    Mark Lusky || September 9, 2014
    There’s too much going on – for all of us. From the daily deluge of emails and other in-the-moment communications to an information-packed internet, many of us are overwhelmed and exhausted trying to keep up with, and make sense of, the m…

  • Marketing spin gives way to truthtelling

    Mike Lusky || September 13, 2013
    Regardless of your feelings about social media, give it high marks for driving a major shift in the way companies present products and services, and how consumers make buying choices. In essence, social media is the ultimate lie detector. If a compa…

  • Plusses, perils of immediate customer service gratification

    Tammie MacLachlan and Mark Lusky || January 23, 2013
    Instant gratification has become the paramount rule of engagement in many customer service interactions. Increasingly, the pressure is on customer service representatives across corporate America to effect rapid resolutions. Faced with mandates from…