Search Results for 'Offer customer tips for complete, accurate labels'

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  • New year brings new challenges

    Mark Lusky || January 20, 2017
    Of the customer service lessons learned in 2016, none is more poignant than maintaining the trust of your customers. Just ask Samsung, whose initial responses to Galaxy Note 7 reports of battery fires and explosions were viewed as somewhat tepid.…

  • Label Marketing Faces Ongoing Challenges

    Mark Lusky || November 14, 2016
    The “perfect storm” of labeling challenges is intensifying. There are three main components: increasing consumer demand for accurate and comprehensive ingredient inclusion, continuing efforts to “spin” products in their best l…

  • How to improve sheet length accuracy

    Skip Hoffman || August 2, 2016
    A look at the causes of sheet length variation and the solutions for improving sheeter productivity and reducing waste.

  • Tips for designing an in-mold label

    Tips for designing an in-mold label

    Audra Monroe, Marketing communications specialist, Inland || November 30, 2015
    Inland provides a list of considerations for designing a successful in-mold label.

  • Trade show findings that will transform label printing

    Rock LaManna || November 20, 2015
    At industry trade shows, I like to keep my eye out for information that will improve my clients’ businesses. Here are tips on how I analyze new technology I see at trade shows. I’ve included trends that I predict will hugely impact the la…

  • Lofton Label

    Lofton Label's 10 tips to make packaging 'pop'

    January 20, 2014
    Product differentiation is key to sales success in today’s crowded marketplace.

  • Shrink Sleeve Converting

    Shrink Sleeve Converting

    Steve Katz, Editor || July 17, 2013
    The format has picked up steam as a packaging option, and is helping converters diversify into new, lucrative markets.

  • Offer customer tips for complete, accurate labels

    Tammie MacLachlan and Mark Lusky, Contributing Editor || April 10, 2013
    What’s in a label? Complete and accurate labeling performs an increasingly crucial role in providing consumers content that drives healthy practices. Commonly-used food descriptors, for example, can be tricky even when not apparent to most. Ta…

  • When marketing drives customer dis-service

    Tammie MacLachlan and Mark Lusky || November 29, 2012
    Telling the truth in marketing is one of the most crucial customer service functions a company can perform. By telling the truth, you give prospects and customers alike an accurate picture of products and services.This, in turn, makes buying decision…

  • Print Management Systems

    October 4, 2011
    Designed to enhance communication between converter and customer, print management systems have helped converters to streamline their processes, better manage their inventory and track their finances, among other features. What follows is a description of available print management products and the recent developments made by several companies in the industry.