Search Results for 'Plusses, perils of immediate customer service gratification'

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  • Market to the power of one

    Mark Lusky || October 10, 2014
    If marketing to the masses feels daunting, consider the challenge of courting consumers one by one. That’s what will drive successful marketing and sales campaigns in the coming decades. Fueled in large part by social media’s impact and…

  • The customer service tightrope

    Mike Lusky || July 17, 2013
    The difference between world class and lower class customer service is often determined by one small step or misstep. Contrary to the preachings of some CRM gurus who advocate expensive, complicated technology as a cure-all, the best service often re…