The November/December issue of L&NW puts the spotlight on digital printing, not that the industry needs to be directed toward what is clearly today’s most buzz-worthy topic. Digital is everywhere, and it seems I’ve been writing about… Read More »
"There’s a magazine for that?” That was my first reaction upon entering the label printing
industry. Of course, I’ve since learned that there truly is a magazine for everything, but at the time, it sure came as a surprise… Read More »
The build-up to Labelexpo Europe is always enjoyable, and the show itself is exciting. For anyone who has not been there – and I strongly encourage you to go – it is the ne plus ultra of label industry events. Networking, education, new m… Read More »
In our last column, we covered how to manager customer perception. Today, let's talk about identifying your competition and positioning yourself for success.
In the business world, we must also get to know the competition in order to position ours… Read More »
Readers of this column may recall the woes of the Russian Label Show, scheduled for October 2008, which seemed to be attracting very few exhibitors. Happily, there has been a unexpected rise in interest, and the provisional exhibitor list now counts… Read More »