Search Results for 'When marketing drives customer dis-service'

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  • Market to the power of one

    Mark Lusky || October 10, 2014
    If marketing to the masses feels daunting, consider the challenge of courting consumers one by one. That’s what will drive successful marketing and sales campaigns in the coming decades. Fueled in large part by social media’s impact and…

  • Customer experience needs simplicity, clarity

    Mark Lusky || September 9, 2014
    There’s too much going on – for all of us. From the daily deluge of emails and other in-the-moment communications to an information-packed internet, many of us are overwhelmed and exhausted trying to keep up with, and make sense of, the m…

  • ‘Pot’-stickers: using labels to make friends

    Mark Lusky || April 15, 2014
    Burgeoning recreational marijuana industries in Washington and Colorado provide a rare glimpse into the birth of a brand new market. For custom label printers, it’s both an opportunity and an enigma. In Colorado, where retail sales began Janua…

  • Why market cold when warm leads reside nearby?

    Tammie MacLachlan, Contributing Editor || November 21, 2013
    With social media and networking entrenched in the mix, marketing avenues are more abundant than ever. However, in a world filled with a dizzying array of options, sometimes simplicity is the best way to go. Companies routinely spend much time and m…

  • The customer service tightrope

    Mike Lusky || July 17, 2013
    The difference between world class and lower class customer service is often determined by one small step or misstep. Contrary to the preachings of some CRM gurus who advocate expensive, complicated technology as a cure-all, the best service often re…

  • Reputation management drives marketing success

    Mark Lusky, Contributing Editor || March 13, 2013
    In the days before ubiquitous, instant worldwide communication, company reputations took longer to build – and longer to break. News of both good and bad deeds generally spread much more slowly than today, and consumer sentiment about those dee…

  • When marketing drives customer dis-service

    Tammie MacLachlan and Mark Lusky || November 29, 2012
    Telling the truth in marketing is one of the most crucial customer service functions a company can perform. By telling the truth, you give prospects and customers alike an accurate picture of products and services.This, in turn, makes buying decision…