Search Results for 'When marketing drives customer dis-service'

Search For:
Refine by Dates:
From: To:
Refine By Content:

  • Train customers to offer good service

    Mark Lusky || June 3, 2015
    Overwhelmingly, the focus of “good customer service” is on the service provider. But, lost in the all-consuming drive to make and keep customers happy is their responsibility to return the favor. Why should a customer need, or want, to…

  • Micro-size your marketing efforts

    Mark Lusky || April 16, 2015
    Noted author and blogger Seth Godin recently blogged about the rise of micro production and marketing leading to the fall of mass production and mass media marketing. The days of creating mass quantities of stuff, then marketing it to the masses thro…

  • Ask customers to point out your ‘warts,’ then show ‘em to the world

    Mark Lusky || November 17, 2014
    As social media drives truthtelling and transparency to new levels, it also can encourage bold companies to ask customers to point out problems, then let the world know about them. In a world where shareholder and stakeholder confidence often reigns…

  • Market to the power of one

    Mark Lusky || October 10, 2014
    If marketing to the masses feels daunting, consider the challenge of courting consumers one by one. That’s what will drive successful marketing and sales campaigns in the coming decades. Fueled in large part by social media’s impact and…

  • Labels for product marketing

    Tammy MacLaughlan || March 13, 2014
    Labels can be wonderful marketing tools for product marketing. Decorative labels provide ways for manufacturers to showcase offerings, add personality to otherwise pedestrian-looking products and build credibility both about the product and manufactu…

  • The customer service tightrope

    Mike Lusky || July 17, 2013
    The difference between world class and lower class customer service is often determined by one small step or misstep. Contrary to the preachings of some CRM gurus who advocate expensive, complicated technology as a cure-all, the best service often re…

  • Mobile marketing drives consumer confidence, convenience

    May 31, 2013
    At one time, having a website signified a forward-thinking company. Regardless of the site’s purpose – from “electronic brochure” to full-fledged SEO-optimized marketplace – its mere existence told viewers that the firm…

  • Reputation management drives marketing success

    Mark Lusky, Contributing Editor || March 13, 2013
    In the days before ubiquitous, instant worldwide communication, company reputations took longer to build – and longer to break. News of both good and bad deeds generally spread much more slowly than today, and consumer sentiment about those dee…

  • Plusses, perils of immediate customer service gratification

    Tammie MacLachlan and Mark Lusky || January 23, 2013
    Instant gratification has become the paramount rule of engagement in many customer service interactions. Increasingly, the pressure is on customer service representatives across corporate America to effect rapid resolutions. Faced with mandates from…

  • When marketing drives customer dis-service

    Tammie MacLachlan and Mark Lusky || November 29, 2012
    Telling the truth in marketing is one of the most crucial customer service functions a company can perform. By telling the truth, you give prospects and customers alike an accurate picture of products and services.This, in turn, makes buying decision…