Search Results for 'When marketing drives customer dis-service'

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  • Printed Electronics and Labels

    Printed Electronics and Labels

    Dave Savastano, Editor || October 10, 2014
    The printed electronics (PE) field is an area that is drawing attention from a wide range of industries. In a way, the name printed electronics is an all-encompassing term, as it includes flexible electronics, organic electronics and other possible a…

  • The customer service tightrope

    Mike Lusky || July 17, 2013
    The difference between world class and lower class customer service is often determined by one small step or misstep. Contrary to the preachings of some CRM gurus who advocate expensive, complicated technology as a cure-all, the best service often re…

  • When marketing drives customer dis-service

    Tammie MacLachlan and Mark Lusky || November 29, 2012
    Telling the truth in marketing is one of the most crucial customer service functions a company can perform. By telling the truth, you give prospects and customers alike an accurate picture of products and services.This, in turn, makes buying decision…