Search Results for 'When marketing drives customer dis-service'

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  • Market to the power of one

    Mark Lusky || October 10, 2014
    If marketing to the masses feels daunting, consider the challenge of courting consumers one by one. That’s what will drive successful marketing and sales campaigns in the coming decades. Fueled in large part by social media’s impact and…

  • Customer experience needs simplicity, clarity

    Mark Lusky || September 9, 2014
    There’s too much going on – for all of us. From the daily deluge of emails and other in-the-moment communications to an information-packed internet, many of us are overwhelmed and exhausted trying to keep up with, and make sense of, the m…

  • Speak your customer’s language to get loyalty

    Mark Lusky || June 2, 2014
    Much has been written about connecting with romantic partners by learning to speak their love language. For some, that love language is about service. Others crave verbal accolades. Still others seek visual affirmations. It’s very similar with…