Search Results for 'When marketing drives customer dis-service'

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  • New year brings new challenges

    Mark Lusky || January 20, 2017
    Of the customer service lessons learned in 2016, none is more poignant than maintaining the trust of your customers. Just ask Samsung, whose initial responses to Galaxy Note 7 reports of battery fires and explosions were viewed as somewhat tepid.…

  • Label Marketing Faces Ongoing Challenges

    Mark Lusky || November 14, 2016
    The “perfect storm” of labeling challenges is intensifying. There are three main components: increasing consumer demand for accurate and comprehensive ingredient inclusion, continuing efforts to “spin” products in their best l…

  • Convertech president added to Eastwick College Board of Advisors

    December 14, 2015
    Larry Taitel is committed to bringing manufacturing curriculum back to public schools.

  • When marketing drives customer dis-service

    Tammie MacLachlan and Mark Lusky || November 29, 2012
    Telling the truth in marketing is one of the most crucial customer service functions a company can perform. By telling the truth, you give prospects and customers alike an accurate picture of products and services.This, in turn, makes buying decision…