Keys to wine label printing

July 17, 2014

A well-made label helps wines stand out from competitors' bottles on store shelves.

Summer is the perfect time for vintners to take a fresh look at their wine labels. Wine is a popular summer beverage, as the warm weather is the perfect for social get-togethers such as cookouts, or bigger events like weddings. A light white wine or rosé is often the perfect refreshing drink for people who want to kick back and relax after a long, hot day.

However, if winemakers don't label their bottles appropriately, they may struggle to catch the eye of thirsty customers at liquor or grocery stores and other places they sell their wine. A well-made label will help wines stand out from competitors' bottles on store shelves.

"With summer in full swing, people are buying and consuming wine, regardless of whether it's for a specific social event or just because it's a refreshing drink," says Scott Proctor, vice president of sales at Lightning Labels, an all-digital label printer in Denver, CO, USA. "By working with Lightning Labels, vintners can quickly produce high-quality labels for their wine bottles using a variety of materials and rich colors, all for an affordable price."

Custom Wine Labels in a Variety of Materials
Custom wine labels play an important role in supporting a wine brand's efforts to reach new consumers. Everyone has seen a unique wine label that has captured their attention. Even if they don't wind up buying that bottle, the label did its job of getting people to notice. There are two key components at work here:

•Aesthetic Appeal: First, successful wine labels must have interesting visual designs. Some contain simple images of animals, while others may feature picturesque vineyards and country sides where the grapes used to make the wine were grown. Others may leverage abstract imagery or simply focus on displaying the name creatively.

•High-Quality, Versatile Materials: Second, label material also plays an important role in establishing a wine brand. Paper stock can make a bottle look more elegant, while other materials may be built for durability in wine cellars. Estate #9 is perfect for embossing and foil stamping. Classic crest and cast gloss are other leading examples of popular wine label materials.

"An elegant bottle label can significantly improve the value proposition of the wine itself, so vintners should design their labels carefully," Proctor says.
  • Dscoop Post-Show Report

    Dscoop Post-Show Report

    Greg Hrinya, Associate Editor||April 7, 2017
    “Imagine” was the theme for the annual gathering of users of HP Indigo digital print technology.

  • Low Migration Inks

    Low Migration Inks

    Steve Katz, Editor||March 13, 2017
    This niche consumable is a growing and complex segment of the food packaging supply chain.

  • Flexible Packaging

    Flexible Packaging

    Greg Hrinya, Associate Editor||March 13, 2017
    Label converters seize opportunity in this fast growing market.