While a simple mention of National Lawn and Garden Month may have an effect on shoppers when paired with the right imagery, companies don't have to stop with that one-sentence introduction. Instead, they can add functional details, such as facts and information about how to use the products correctly. This is the equivalent of a food producer including recipe suggestions on the back of an ingredient's package. With their imaginations activated by these usage ideas, customers will gain concrete reasons to buy those particular items right away.
Below are a couple of examples of information that can appear on seasonal garden product labels to increase their appeal:
- Gardening tips: If producers include ideal usage hints on the sides of fertilizer and pesticide packages, they not only inspire amateur gardeners to try them out, they help ensure that projects turn out well. In these cases, there's a likelihood that customers will be pleased with the purchase and turn to the brand again. As long as manufacturers work with high-quality labels, they should have no trouble putting legible tips on their product labels.
- Plant care instructions: Companies that sell seeds can include hints that will guide buyers as the plants grow. There's no need for customers to look up information online or in books when comprehensive instructions are printed on the packaging. As with the aforementioned gardening tips, plant care instructions are only useful if people can understand the text. High-quality labels are therefore essential.
Of course, products that will be used and stored in sheds, garages or the great outdoors have to be wrapped in durable labels. Packaging that can withstand the elements is an essential part of branding in the gardening sector. If cold or warm temperatures weaken labels, or if they wash off in rain, customers might lose access to the valuable hints and tips printed on the sides. Lightning Labels offers a number of tough polymer materials made for the outdoors, along with laminate finishes that will keep custom labels looking good.
"Labels for garden and yard use have to be durable as well as visually appealing. Lightning Labels is a good choice for companies that want that combination of traits," says Lightning Labels Director of Business Development AnneMarie Campbell.
Lightning Labels customers may be poised to launch branding initiatives for National Lawn and Garden Month in ways that other companies are not. This is because Lightning Labels prides itself on its quick turnaround times, meaning companies will be able to seize the day while April is still going on. Achieving its lightning speed through a combination of domestic printing facilities and all-digital processes, Lightning Labels is ready to help lawn and garden care companies make the most of the spring season.