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PRIMIR announces tag and label market study

November 30, -0001

With a focus on North America, the forthcoming study will provide a comprehensive assessment of the tag and label marketplace.

PRIMIR, the Print Industries Market Information and Research Organization, the research arm of NPES, announced the organization has commissioned LPC of Austin, TX, USA, to conduct a new research study entitled "Tag & Label Printing Trends."

The PRIMIR "Tag & Label Printing Trends" study, which will be completed mid-year 2014, will provide a comprehensive assessment of the North American tag and label marketplace. It will examine trends for pressure sensitive labels, glue applied/cut and stack labels, shrink labels, non-pressure sensitive/non-shrink labels, in-mold labels, and tags in 11 distinct end-use categories such as food, beverage, pharmaceutical, etc.

While focused on North America, the study will reference current global trends as they impact the marketplace and include a detailed synopsis of the way these trends are influencing every level of the supply chain from brand owners to tag and label printers/converters, and industry suppliers.

The study will address printing process shifts/trends and will also provide benchmark data on tag & label shipments, including a separate breakout for exports, by format type. In addition to forecasts through to 2017, the study will also provide historical data from 2007-2012.

According to Andy Dwivedi, director of Marketing-North America, Xeikon, and PRIMIR task force co-chair, "LPC was selected to conduct this research for PRIMIR because they demonstrated the best grasp of the project scope. They have extensive knowledge of both the domestic and global tag & label marketplace."

The PRIMIR "Tag & Label Printing Trends" task force will meet in Chicago at Xeikon headquarters on October 15 to kick off this research with the LPC consulting team.

For more information about upcoming PRIMIR research, and how you can join PRIMIR to obtain these studies when they are completed, contact Jackie Bland at jbland@primir.org. More information about PRIMIR benefits and research is available at: www.primir.org.

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