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Avery Dennison Elects Scarborough CEO

March 3, 2005

The board of directors of Avery Dennison Corporation has elected Dean A. Scarborough its president and chief executive officer. Scarborough, 49, has been president and chief operating officer of Avery Dennison since 2000, reporting to Philip M. Neal, chairman and chief executive officer. Neal, 64, will continue to serve as chairman of the board of directors until May 1, 2006.

"Dean has demonstrated outstanding management abilities during the last five
years as president and chief operating officer," said Neal. "He has been
instrumental in successfully executing the company's strategic plans and will provide the leadership that is vital to achieving our aggressive growth goals for the future."

As COO, Scarborough led initiatives to accelerate top-line growth, including the company's global Horizons program. He also directed the global implementation of Six Sigma productivity improvement efforts across the company. Scarborough was responsible for the integration of operations resulting from several acquisitions, including RVL, a brand identification products supplier for the apparel and retail industries, and Jackstädt, a German-based pressure sensitive materials manufacturer.

During his 21 years with Avery Dennison, Scarborough has served in a variety of management, marketing and operations roles. He joined Avery Dennison in 1984 and worked in both marketing and operations roles in the Company's retail information services business. In 1988, he moved to Avery Dennison's pressure sensitive roll materials business. He received the company's General Manager of the Year award in 1992 while serving as vice president and general manager of the North American roll materials operation.