“The rebranding of Raflatac and UPM Rafsec reflects UPM’s strong commitment to the label stock and RFID business areas and the combining of UPM Rafsec under the UPM Raflatac brand,” says Heikki Pikkarainen. “UPM Raflatac will be more clearly part of UPM as a whole. The new name enables us to benefit from all the solidity attached to UPM – a name that stands for the world’s leading forest products company,” says Heikki Pikkarainen, President of UPM Raflatac.
“Customers will now be offered an increasingly extensive product range under a single brand,” he says. “UPM Raflatac will continue to supply its customers with the same familiar products and services as formerly provided under the Raflatac and UPM Rafsec brands.”