The company has modified its corporate identity by shortening its name to “Esko”. The new logo contains the single word and retains the company’s green and gray color scheme. The corporate web site also has been updated and can be found under the new domain name www.esko.com. The legal company name remains Esko-Graphics.
“The shorter ‘Esko’ brand has a dynamic, modern emphasis and corresponds in fact to how our customers and other industry participants refer to us,” continues Knudsen. “It further illustrates our vision of expanding our pre-production solutions beyond ‘just’ graphics, a direction we have been following since 1998.”