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Brady to market Nanoventions’ micro-optic security film

January 16, 2007

Brady Corporation (NYSE:BRC) has signed a worldwide distribution agreement with Nanoventions Inc. of Alpharetta, GA, USA, to develop product identification and anti-counterfeiting security products utilizing Nanoventions’ Unison micro-optic security film.

Brady has obtained exclusive global rights to distribute the material for certain product applications, including handheld phones and accessories, computer hardware and peripherals, electronic components, computer software, printing supplies, automotive parts, electrical equipment, aerospace parts, sporting goods, medical devices and supplies, branded apparel and footwear, and non-government related identification badges and cards.

Dennis Polinski, Brady's brand protection solutions global business manager, says, “Brady has worked closely with Nanoventions over the past two years as a secure converter of their technology, creating literally hundreds of millions of labels that have been sold worldwide. The Unison technology that Brady will now distribute can be utilized in all parts of the supply chain to protect against counterfeiting and preserve the integrity of branded products.”

Unison Micro-Optic Security Films are not holographic; they attain their visual effects by a method called “synthetic imaging”, whereby thousands, or even millions, of minute geometrical-optic image projectors coordinate to project images into the space above or below the film. Each image projector is so tiny that seven of them could fit on the end of a human hair.

Unison film is a thin (1.5 mil/37 microns), all-polymer, multi-layer film that is highly resistant to counterfeiting. Company officials say that it incorporates printing at a resolution of better than 100,000 dpi. The micro-printed information within a Unison film is precision aligned with micron-scale projection optics to create images that float above or below the film surface, turn on and off, or show simple animated motion. The film is available in several different customizable options, each displaying a different visual effect. Multiple effects can also be combined in one film.

Brady Corporation, headquartered in Milwaukee, WI, USA, is a member of the North American Security Products Organization (NASPO) and sits on its board of directors.
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