Sekuworks, a supplier of brand protection products based in Cincinnati, OH, USA, has unveiled a new corporate brand identity that emphasizes the company’s continued dedication to providing full service solutions to address the ever-increasing brand counterfeiting and product diversion problem.

The new Sekuworks logo (pictured below) features an abstract globe representing the company’s worldwide presence with offices in Manila, Hong Kong and Germany, as well as several global partnerships. The blue and green corporate palette is intended to communicate the company’s commitment to approaching brand fraud as a problem affecting the whole world, according to Robert Sherwood, vice president of security programs.

“This brand evolution will clarify our worldwide reach and full service brand protection capability,” says Sherwood. “Our new tagline — Protecting Brands. Protecting People. — shows Sekuworks’ dedication to alleviating brand fraud and the destruction it causes both to businesses and to people.”

The new identity launches Sekuworks’ expansion into a five platform brand protection strategy supported by programs designed to help brand owners achieve success in battling counterfeiting, diversion and fraud. They are security consulting; technologies and information systems; security printing, utilizing Sekuweb patented technology; mass serialization/track and trace; and investigation and enforcement.