The new production and logistics center will serve the growing Central and Eastern European markets and meet increasing demand for filmic label materials throughout Europe, company officials say.
“For UPM, this will be the first industrial operation in Central Europe. Label business is one of UPM’s core businesses, and a strategic growth area for the company,” says Jussi Pesonen, president and CEO. “We have invested strongly in its development in recent years, and its sales and result have developed favorably. Today’s announcement is a consistent step in the strategy.”
The factory will feature new proprietary technology both in coating and finishing, says Pesonen. It will supply a range of film and paper labelstock products with water-based acrylic and hot-melt adhesives.
“This will secure us and UPM Raflatac’s label printing customers in Europe a solid growth platform for many years to come,” says Heikki Pikkarainen, president of UPM’s Label Division. “Our ongoing global strategic development program, which has necessitated building new, modern production facilities in North America, Asia and now in Europe, will be largely complete. Our aim is to become the leading supplier in Europe, where particularly films and Eastern Europe are strong key growth drivers.”