A label for Nivea hair care shampoo has won the top prize in the 2007 FINAT label competition. The label, printed by tesa Bandfix AG of Switzerland for the Nivea Hair Care Samt Glanz brand, was declared by the judges to be “a superb example” of the combination of screen, offset and gravure printing in subtle tones of pink, well produced blue type and containing silver images. It won the unanimous approval of the FINAT judges as best in show, as well as first prize in the competition’s combination printing process.
The 27th annual awards were announced and presented at FINAT’s annual congress, held in Berlin late last week. In addition to European companies entering the competition, prize winners included printers from Peru, Canada and the Philippines. More than 240 entries from 23 countries competed in four categories, with 17 winning class awards and 65 others receiving commendation certificates.
The judging team was particularly impressed by the overall excellent use of color and outstanding graphics and were moved to give their special jury award to Skanem Introl SA for its Bubble Bath label, which, they said, “was a bright and busy label which used color to the maximum benefit with very good execution of the flexo and screen processes and a design that exactly reflected the intention to make the label attractive to children.”