Breaking News

Weber Marking Systems adds an HP Indigo press

March 30, 2009

The company plans to accommodate customers with a need for lower quantity labels.

To complement its traditional, higher-volume flexographic label printing capabilities, Weber Marking Systems has recently added digital label printing technology to address end users needs for labels with high print quality coupled with lower quantities.

According to Tom Michalsen, Weber’s marketing director, a growing number of companies are looking for shorter runs of pressure sensitive labels in order to reduce their inventory costs and to remain more flexible in the marketing of their products.

“Our customers today are interested in more options when it comes to the labeling of their products,” Michalsen says. “They need lower volumes of labels to increase the economies of marketing private-labeled products, regionally-focused and seasonal merchandise, labels for special events, plus the labeling of multiple SKUs.”

To address these initiatives, Weber recently installed an HP Indigo ws4500 digital press at its Arlington Heights, IL, USA, manufacturing plant.

“The nature of digital printing makes it possible for us to print pressure sensitive labels without the use of costly film or plates,” Michalsen points out. “In addition, there is virtually no substrate waste due to digital printing’s lack of setup requirements. Those factors mean a lower cost for a reduced volume of labels plus a more sustainable manufacturing operation.”




blog comments powered by Disqus
  • Beer Labels

    Beer Labels

    Greg Hrinya, Associate Editor||July 21, 2015
    Beer labels become big business

  • UV LED Technology: Getting Started

    UV LED Technology: Getting Started

    Steve Katz, Editor||July 21, 2015
    Phoseon’s narrow web expert addresses some frequently asked questions about the emerging curing technology.

  • Economic Report

    Steve Katz, Editor||July 21, 2015
    With the help of three industry experts, we take a glance at M&A activity, the job market and the outlook for flexography.