“MCC is bringing modern label technology and know-how to support the rapidly growing consumer demand for high quality packaged products in China,” says Vinecombe. The new business will be run by Brenton Barrett, MCC’s Asia Pacific president of consumer products. He will lead a largely local team with specific expatriate support.
“We look forward to being able to support our existing international customers and new customers in the Chinese market,” Vinecombe adds. “This investment underlines our commitment to the home and personal care and food and beverage market segments, and to developing markets. We expect to be operational in the first quarter of calendar 2011.”
Based in Batavia, OH, USA, Multi-Color is one of the world’s largest label printers, and has annual revenues of more than $300 million. A public company, it is listed on the Nasdaq under the symbol LABL.