Wim Maes, CEO of Xeikon International, says, “Our success depends on the success of our customers. We follow the mantra of customer intimacy and are committed to understanding our customers' requirements and delivering solutions that meet or exceed those requirements. This impressive growth in our revenues simply means that more customers are printing more labels and document/commercial applications on our technology, thereby leveraging the higher productivity, image quality, flexibility and sustainability of our presses.
“Another reason for this success is Xeikon's focused approach towards the industrial and document printing markets. The company has dedicated its product portfolio as well as its sales and marketing efforts towards these two markets. Xeikon's toner development efforts – focusing on FDA compliancy and light fastness for industrial applications, and higher speed, improved color gamut and deinkability for document printing applications – are a testament to this approach.
In the US, Xeikon organizes Executive Communication Exchange events, which bring label printers directly into contact with industry experts, opinion leaders and fellow printers in an intimate and casual setting. As a result, label printers can gain information on the latest trends and technologies as well as learn about brand owner requirements. This initiative will be further extended in the US and elsewhere.
In addition, the company has set up Xeikon Cafés at numerous locations in Europe and Turkey for the retail and personal banking sectors. Xeikon Cafés are seminars at which printers and communication specialists working for end users examine new marketing ideas together. The focus is on new trends in cross-sector product communication, and hence on supporting innovative marketing.