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Kodak showcases packaging portfolio

September 28, 2011

Presentations at the booth covered a variety of workflow automation and prepress systems.

Kodak reinforced its Concept to Consumer theme at Labelexpo Europe with presentations in its educational K-Zone. The Kodak Flexcel NX System now includes the new Spotless Flexographic Solution that can accurately predict spot colors on press. Improved workflow automation and the role of the Design2Launch Brand Manager in managing workflow assets from the brand owner’s perspective were also featured.

One presentation focused on brand protection and how to add advanced security measures, such as the newly announced Kodak Traceless AD System for Antidiversion that combines an invisible ink and proprietary detection system.

The Kodak Flexcel Direct System simplifies the platemaking process, eliminates the variability associated with the traditional flexographic processes, removes the need for chemical processing, and is useful for in the round applications. Unified workflow systems such as Prinergy Powerpack and its Packaging Layout Automation Software automate time-intensive prepress tasks and reduces operator errors.