Rubino will lead CCL's label and tube activities in home and personal care sector. A graduate of Dickinson College in Pennsylvania, he is a 20 year veteran of CCL Label, having served in various sales and business leadership positions. Rubino previously worked at what is now the Label & Packaging Materials segment at Avery Dennison.
Birkner will lead the pressure sensitive label and sleeve businesses in the food and beverage sector. He, too, has worked in the label industry for 20 years. Birkner was formerly a principal shareholder of Pachem AG, a privately held label converter in Austria. Pachem created CCL's initial activity in this market through a 2003 joint venture with CCL Label, and was fully acquired by CCL in 2005.
A number of internal promotions have been announced within the third CCL Label global customer sector, Healthcare & Specialty, which along with CCL Container will continue to report to Martin and John Pedroli, president of CCL North America. Martin also retains his direct oversight and involvement in emerging markets as the company looks to accelerate its growth in these regions.
“Many of CCL’s customers are now globally aligned, and we have tried to mirror their structures in our own organization with business teams and highly focused operations drilled deeply into specific market sector needs. We are indeed fortunate to have two such highly experienced managers, both veterans of the label industry, to continue developing our mission to sustain global leadership in these sectors and drive financial performance for shareholders. I am also pleased to see a number of other CCL managers progress in this reorganization demonstrating the experienced bench strength the Company enjoys in its leadership ranks.”