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NFC shop opens in Japan

January 30, 2012

In Tokyo, Fukumi Corporation has opened the world’s first NFC physical shop featuring UPM RFID NFC tags.

Fukumi Corporation, a member of the UPM Pro RFID Alliance, has opened the world’s first ever physical shop for NFC tags and applications, NFC starter kits, and printing and encoding services. RFID/NFC Real Touch Shop, located in Yaesu, Tokyo, exclusively features NFC tags from UPM RFID. The shop allows both beginners and professional NFC smartphone users to ‘tap and touch’ and learn more about and experience the opportunities of NFC technology in real-life applications.
Fukumi has previously opened an online store providing HF, UHF and NFC tags from UPM RFID as well as RFID hardware at At the physical NFC tag shop, customers have access to personal service with NFC consulting and guidance. Fukumi expects this concept will enable customers to take off with NFC technology, and the company is considering opening more shops in future.
“Fukumi has been a member of the UPM Pro RFID Alliance since 2010, supplying UPM RFID products to various Japanese distribution companies. With the real shop we aim to be the leading NFC player in the region offering a wide variety of high-quality UPM RFID NFC tags and inlays,” explains Yoshihiro Fukumi, president, Fukumi Corporation.
“Fukumi’s shop is the first physical NFC shop in the world with a complete service concept built around NFC tags. To date, UPM RFID has participated in the opening of the world’s first online NFC shop for custom NFC tags, and also played a role in the development of the first mobile app for ordering NFC tags. We are now honoured to be participating in the opening of this first ever physical NFC store,” says Edward Lu, sales and marketing director, APAC, UPM RFID.
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