"We designed the Landa Nanographic Printing Presses not only to address short-to-medium run lengths, but also to remake the printing press user experience for a new generation," says Benny Landa, CEO and chairman of Landa Corporation. "We worked hard to make our Nanographic Printing press appeal to the digital print marketplace of 2013 to 2030, and beyond."
"Our goal was to translate Landa's Nanographic Printing revolution into a breath-taking piece of equipment that could redefine the meaning and identity of commercial printing - all within the context of the user profile," explains Elisha Tal, principal and owner at I2D, a Tel Aviv-based industrial design firm that worked with Landa on the design of the press. The sleek design of the printing press features an unprecedented 10-foot (three-meter) wide touchscreen for operating the device. A cyan-colored frame surrounds the touchscreen and visually connects the press to the Landa brand.