Breaking News

FPA publishes Consumer Insights report

April 30, 2013

The report details consumers’ perceptions of flexible packaging and how it impacts their purchasing decisions.

The Flexible Packaging Association’s Consumer Insights & Perceptions of Flexible Packaging Report, which was prepared for FPA by PTIS, a division of Havi Global Solutions Direct, LLC, discusses consumers’ perceptions of flexible packaging and how flexible packaging impacts consumers’ purchasing decisions.

The FPA Consumer Insights report offers qualitative data on what consumers consider positive packaging attributes (convenience, environmental friendliness, portability, visibility of content, freshness and aesthetics) across several product categories (dry food, household cleaning products, single serve beverages, and liquid foods). Details regarding the research methodology, full research analysis and findings, and opportunities to advance the use of flexible packaging across researched product categories are provided within the report.

Research findings show that:

  • Flexible packaging has wide extendibility into diverse product categories for both first purchase and refill options.
  • Recognized advantages of flexible packaging by consumers include, less material waste, resealability, product freshness, easy pour, visibility of product, and shelf impact.
  • Consumers want packaging that aligns with the product, brand, occasion of use and their expectations.
The Consumer Insights & Perceptions of Flexible Packaging Report is a benefit of FPA membership and is available within the Member’s Only section of the FPA website, For more information, contact FPA at (410) 694-0800.

blog comments powered by Disqus
  • Narrow Web Profile: Tapp Label Company

    Narrow Web Profile: Tapp Label Company

    Rock LaManna||January 25, 2016
    Strategic acquisitions are paving the way for rapid growth.

  • Slitter Rewinders

    Slitter Rewinders

    Greg Hrinya, Associate Editor||November 20, 2015
    Automation is driving advancements in this integral piece of machinery.

  • Records broken in Brussels

    Records broken in Brussels

    Steve Katz, Editor||November 20, 2015
    Increases in both visitor and exhibitor attendance made the 2015 edition the largest Labelexpo to date.