Edale expands into UAE

Published June 5, 2013
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Edale, a UK manufacturer of narrow web printing and converting equipment, has appointed Fotedar Engineering Services (FES), as its exclusive distributor throughout the United Arab Emirates.

FES have been in the business of representation for the last two decades, and have a network extending over the UAE and other areas of the Middle East. They had been in contact with Edale regarding possible representation for some time, and the partnership was then sealed at the Gulf Print & Pack show in Dubai last month.

Bernhard Grob, export sales director says, “With a proven record in the flexographic industry, FES seemed an excellent match to promote the Edale range of equipment.  Vikram is a very dynamic and technically minded man, who I feel, alongside his team at FES, will really help to promote the Edale brand in this new territory for us”.

Vikram Fotedar of Fotedar Engineering Services adds, “I wanted to work with Edale as they are a professionally managed company, but retain the agility and responsiveness that is usually seen in tightly held businesses. The technology of the products is top notch. Throughout the world, printing is a highly competitive business but I feel that Edale will continue to be well received by companies within the United Arab Emirates." 

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