Dscoop (Digital Solutions Cooperative) has announced a new initiative to "provide innovation and leadership at a time when print solutions providers across the globe are shifting to a model of becoming an integrated marketing service provider to ensure future business success." Dscoop Global Chairman Chris Petro and Dscoop Global Executive Director Mike Fogarty unveiled a renewed commitment by Dscoop to enable members to deliver on the promise of print as an integral component of cross-media marketing campaigns.
As part of the entire vision of the initiative, three areas of collaboration have emerged:
- Partners and others in the market are educating brand owners and agencies on the value and virtues of digital printing and how it can be an integral component of cross-media campaigns.
- Dscoop members are the ambassadors in the marketplace delivering on that promise.
- Dscoop enables its members to deliver on that promise through Dscoop University education for owners and operators, the Dscoop Print Directory that connects brand owners to skilled PSPs, and a global community that allows members to deliver for brands around the world.