According to Kenneth Smott, president and CEO of Atlas Die, “The combination of Bernal and Atlas creates converting market opportunities for our customers limited only by imagination. It marries two respected market leaders with the greatest depth of converting knowledge and product breadth.”
Marc Voorhees, vice president of sales for Bernal, adds, “We look forward to working with the Atlas team and combining our strengths in packaging while we jointly develop other market opportunities."
Bernal will continue to manufacture product and support customers from its Rochester Hills, MI, location as well as Shanghai, China. Smott will be president and CEO of the combined entity. Smott concludes, “Joining Bernal and Atlas Die is an important milestone in the ongoing fulfillment of our strategy to broaden our product portfolio, strengthen our relationships with the leading converters, and deepen our management group. Having strong manufacturing and distribution channels in the US and China, Bernal enhances our technology leadership and extends our global access to key clients and markets.”
Atlas Die, LLC is a producer of steel rule, flexible and solid rotary tooling servicing all aspects of the converting industries. Headquartered in Elkhart, IN, USA, Atlas Die has manufacturing facilities in Massachussetts, Indiana, Illinois, Georgia, North Carolina and Virginia.