Mercian Labels has overhauled its online presence with a totally new www.mercianlabels.com website in response to the evolving demands of the online audience in the past 12 months. Months in planning, the move has consolidated Mercian’s established niche websites into one new site. Numerous specialist sites on short run labeling, digital cartons and company information have been combined into one website that showcases the Mercian Labels brand as “The Label Printers that Businesses Trust."
“Its all about delivering what customers, users and search engines are looking for," explains Hugo Gell, sales director of the Mercian Labels Group. “With an extremely wide variety of businesses in our client base interacting with us online, it is important that our web presence supports our brand as we continue to grow and evolve. With this new design we have pushed the boundaries again with a ‘super sized’ home page demonstrating how we help our customer base to grow their businesses using high quality labels. A lot has changed since we first started marketing self adhesive labels online in 1999. This time around our in-house web development team have been careful to ensure that the site is clever enough to cope with the ever growing range of devices in use, with mobile friendly features that automatically scale to work with different screen sizes on any equipment. Some of the best content appreciated by our readership, including our blogs, case studies and testimonials, have been retained and migrated to the new site, whilst lots of new and useful content has been added.”
“The new site caters for a wide range of requirements – whether you’re a smaller volume end user, a packaging professionals or trade reseller you will find it relevant," adds Gell. "An increasing part of our customer base are valued added resellers from within the industry, looking to support their own client base with a trusted digital labelling service. While others in the UK marketplace are actively exiting that sector, seeing it as too demanding on their operation for the margins available, we see trade reseller business as an important part of our mix.”
The growing social media media outlets are also playing a role in the company's online presence. Gell says, “Social media is also well catered for in the new design and is becoming an important part of our marketing mix. We have some big and original ideas in the pipeline to build our online presence which we will announce at LabelExpo.”