“We wanted to create a microsite that is 100% dedicated to Domino’s digital printing solutions, where a repository for PDFs of literature, links to case studies, and clicks to videos that feature new products and customer testimonial success stories would be located all-in-one place and easily accessible 24/7,” says Bill Myers, marketing manager at Domino. “We also wanted to convey the theme of ‘speed’ because that’s the common denominator between our diverse digital products. Speed translates to greater productivity and throughput, generating more revenue and profits for our customers.
“At the end of the day, it’s all about education. The more quickly and easily a prospect learns and understands who we are, what we do, why and how we are different and better, the sooner they will become a Domino customer.”
Visitors to Domino’s new microsite features companies such as label printer/converters Repacorp (Tipp City, OH) and The Label Printers (Aurora, IL), large printing/mailing house John Roberts Company (Minneapolis, MN), and packaging material suppliers Emerald Packaging (Union City, CA) and Cool-Pak (Oxnard, CA).
Myers adds, “Our customers are our business partners. When they win, we win.”