"In today's fast-paced world of product marketing, brand managers face constant pressure to test packaging concepts and bring products to market quickly," the company says. "Color-Logic takes the guesswork out of dealing with metallics, enabling brands to take advantage of metallics in their packaging and labels. In the marketplace, metallics connote product value and integrity."
The metallic designs often used on packaging and labels for high margin products have historically slowed testing and product rollout. Color-Logic says it not only dramatically streamlines and shortens the process, but enables metallics to be used on lower margin products as well. The Color-Logic technology lets package and label designers use their usual design software to create metallic designs. Then, the metallic designs can be reliably and consistently executed using inkjet printers to quickly produce prototypes, and digital presses to produce test market samples.
The Color-Logic Process Metallic Color System aims to provide designers with the tools and training to utilize metallic inks or metallic substrates with white ink. According to the company, the Color-Logic system not only speeds up the design of decorative effects, but enables designers to visualize those effects on their monitor prior to going to press. Package design and prototyping companies can produce their own swatchbooks using their own printing devices, so designers can choose colors with confidence they will print correctly. The Color-Logic Design Suite enables designers to add or alter decorative effects in seconds, rather than the hours or days it might take a designer using conventional methods.