“Our program reflects our longstanding commitment to facilitate easy and effective recycling of PET release liner,” says Stephan Reis, who is responsible for sustainability at Avery Dennison Materials Group Europe. “Not only is sustainability an increasingly important element of a brand, the owners of brands can generate significant income from liner recycling by eliminating the need to pay for landfill or incineration. For example, 5 million square meters of release liner waste is currently worth anything from €16,000 to €26,000. Our goal is to link brand owners to the largest number of recycling facilities and make it as easy as possible for them to realize these returns.”
With these two new facilities, more brand owners across Europe can directly benefit from the Avery Dennison recycling program. Quantities as low as 500kg are accepted – far less than the current 5-ton minimum quantity for waste pickup. Morssinkhof Rymoplast will reimburse brand owners directly with the material’s value.
Recycled liner material is converted to rPET granules, which find their way into a variety of applications such as textile production and manufacturing.
PET liners meet brand owners’ demands for more sustainable label materials and offer label converters major productivity benefits such as high line speeds and fewer web breaks. For more details on current PET recycling facilities across Europe, visit label.averydennison.eu.