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EFI announces two executive appointments



Published January 14, 2014
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Electronics For Imaging, Inc. has announced two executive appointments to deepen its management team and position the Company for further global growth.

EFI has appointed David Reeder chief financial officer, following his recent experience as the head of finance for Cisco's Enterprise Networking Group. In addition, Marc Olin, currently senior vice president and general manager of the Productivity Software Group, has been named to the newly created position of chief operating officer.

"Following a comprehensive search, I am very pleased to welcome David Reeder to EFI's executive team," says Guy Gecht, EFI's chief executive officer. "David was our clear first choice with his extensive background in both finance and operations at Cisco, Broadcom, and Texas Instruments which make him a tremendous asset to EFI's diverse business. In addition, David's significant global experience is a terrific fit as EFI further expands our geographic footprint, a key element of our growth strategy."

David Reeder most recently held the position of VP, Finance of Cisco's System's $16 billion Enterprise Networking Division, where he was responsible for all financial aspects of Cisco's largest business group. Prior to that role, Reeder served at Broadcom Corporation as vice president & managing director, Asian Operations, after serving as controller for Broadcom's US Manufacturing and Operations. Before joining Broadcom, Reeder held various financial and operational positions with Texas Instruments. Reeder holds a Master's degree in Business Administration from Southern Methodist University and a B.S. in Chemical Engineering from the University of Arkansas.

"EFI has done a terrific job developing a unique portfolio of innovative products and executing on its global growth strategy," says Reeder. "I believe the Company has just begun to realize its opportunity. I am very excited to join this talented team and committed to executing on the opportunity as we grow EFI to its $1 billion revenue target - and beyond."

Marc Olin, who has served as the company's interim chief financial officer since September, 2013, has been appointed to the newly created role of chief operating officer. A search is underway to fill Marc Olin's previous position as general manager, Productivity Software Business.

"Marc's robust performance as an Interim CFO for the past several months and his outstanding leadership in the accelerated growth of our Productivity Software have convinced us that EFI will benefit from expanding Marc's role," says Gecht. "We are looking forward to having Marc take on additional responsibilities, including helping to expand our inkjet business both organically and through strategic acquisitions."

Olin joined EFI in 2003 when the company acquired PrintCafe, where he was CEO and co-founder. The acquisition launched EFI's entry into the commercial print software market, with Olin helping to grow the business from annual revenues of $35 million to over $110 million. Marc Olin holds a B.S. in Graphic Communications Management and Applied Mathematics from Carnegie Mellon University.


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