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EFI acquires SmartLinc



Published January 17, 2014
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EFI has announced that it has acquired shipping software developer SmartLinc Inc. Based in Milwaukee, SmartLinc makes software that optimizes the shipping process by allowing users to select the best carrier for their shipments. The software also allows for automated integration with other software systems. Print MIS/ERP products can automatically submit print jobs to SmartLinc software, which then tracks shipment status, cost and carrier information, and transfers this information back to the MIS/ERP system so users can have a more complete picture of expenses, job delivery and other essential metrics.
          
While financial terms of the acquisition were not disclosed, it is not expected to be material to EFI’s Q1 or full-year 2014 results. SmartLinc employees, including former SmartLinc co-owners Greg Billinghurst and Scott Kwiatkowski, have joined EFI.

“EFI and SmartLinc have many joint customers who will benefit from further, streamlined integration between their MIS/ERP and shipping systems,” says Marc Olin, EFI’s chief operating officer. “Acquiring SmartLinc also presents opportunities for EFI to approach promising, adjacent markets.”

“EFI is the undisputed leader in printing workflow, and the products and service EFI offers reflect its passion for customer success,” says Robert Silberman, former President and co-owner of SmartLinc. “SmartLinc users will benefit tremendously from EFI driving enhancements to our proven shipping software platform.”

EFI will continue to develop and sell SmartLinc software, which will become the company’s core shipping technology offering. Currently, the software serves as the integrated shipping module for EFI’s Pace, Monarch and Radius MIS/ERP products. Over time, EFI says it will will also create a new, SmartLinc-based shipping module for EFI PrintSmith Vision business management software.


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