In response to the dramatic decline in the demand for photographic film since year 2000, Fujifilms Holdings Corporation has carried out a series of structural reforms. The company has moved away from its core business of photographic film and has been reborn as a company that is now involved in a diverse array of business operations.
The Fujifilm Group is currently focused on and investing management resources in the following six business fields: healthcare, including medical equipment, pharmaceuticals and cosmetics; graphic systems, developing a wide range of printing equipment; highly functional materials, such as optical film for liquid crystal displays and components for touch panels; optical devices, including television lenses and components for satellite optical systems; digital imaging, with the development of digital cameras and photo book albums; and document solutions, including Fuji Xerox’s extensive lineup of composite equipment and devices, and product services.
The new corporate slogan has been created to demonstrate the new direction Fujifilm is taking, as well as its future objectives. According to the company, the slogan expresses Fujifilm’s commitment to deepening communications with its customers and all other stakeholders, and to further enhancing the value of the Fujifilm corporate brand.
"The Fujifilm Group will use the slogan for its global operations and, under this slogan, will continue to utilize its cutting-edge, original technologies to create products and services that address the true needs of global customers and provide new values," the company says.