In terms of content, the new website offers extensive and upgraded product information for UPM Raflatac self-adhesive label materials. Visitors have access to regionally-specific product ranges and downloadable technical product information PDFs, all of which are accessible through a redesigned, effective product search engine.
Visually, the new-look website reflects the company’s technical expertise and attentive customer service. The responsive new website also scales itself automatically to desktop, laptop and mobile device displays. In addition to English, the UPM Raflatac website is available in Chinese, French, German, Italian, Polish, Russian and Spanish.
“We have listened to the voice of our customers and developed the UPM Raflatac website to meet their needs," says Sari Raunio, manager, DigiCenter at UPM Raflatac. “All the information about our products and services has been made available with an emphasis on maximum accessibility. Our aim is to exceed customers’ and stakeholders’ expectations.”