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Lancer Label focuses on integrated POS products



Published March 13, 2014
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Lancer Label, a custom label printer in Omaha, NE, USA, is helping retailers prepare for spring marketing campaigns. In addition to high-quality product labels, Lancer Label is using the change of season to showcase to customers a variety of integrated point-of-sale products.

"Spring is an important time for retailers. With warm weather on the way, businesses can expect to see sales growth, from new clothing lines and outdoor goods to food products that consumers associate with spring and summer," says Fred Nelson, general sales manager, Lancer Label. "The right point-of-sale marketing can help retailers gain more sales by catching the shopper's eye at the vital moment in-store."

A successful POS promotional campaign is comprehensive, including multiple touch points. Lancer Label offers brands a variety of options including:

Floor Graphics – A promotional mat that is slip-resistant, durable, and attention-grabbing.

Static Cling Window Decals – For quickly engaging shoppers and passers-by with a storefront window sticker.

Instant Redeemable Coupons – Encourage purchases by offering coupons on products or packaging.

Consecutive Data and Variable Print Labels – Keep track of all inventory with sequential numbers and bar codes.

Hang Tags - Catch the shopper's eye with a tag that can hang from a doorknob, bottle neck or clothes hangers.

Counter Mats - The register is the final interaction consumers will have with a brand.

"With a comprehensive POS promotional strategy, brands can get ahead of the competition this spring and keep their products in focus wherever the shopper happens to be. The change of season is a perfect time for companies to renew promotional strategies with an eye on packaging, as well as in-store promotions," Nelson says.


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