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Fujifilm introduces Forge Guard



Published March 24, 2014
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Fujifilm Electronic Materials U.S.A., Inc. has introduced Fujifilm Forge Guard for the first time in the US. Forge Guard is a security label offering manufacturers in the garment, machinery and automobile parts industries a new alternative for brand and anti-counterfeiting protection requirements. Utilizing Fujifilm technology, Forge Guard security labels are hidden full-color images and text that the company says are nearly impossible for counterfeiters to copy due to their range of colors and complex resolutions. Fujifilm’s proprietary chemicals and process equipment combined with strict process controls enable Forge Guard labels to retain their hidden color and information even after exposure to heat, humidity and harsh chemicals. The labels are also able to withstand repeated washing and drying,  as well as long-term exposure to sunlight.

“With the rise of global manufacturing, marketing and sales, counterfeiting has become a huge problem, especially for manufacturers throughout the auto parts supply chain and in the garment and machinery industries,” says David Diepholz, senior director, IPD Sales, Fujifilm Electronic Materials U.S.A., Inc. “Often, customers don’t even realize they are buying fakes or gray market items, which means lost sales for genuine products and potential brand damage when the counterfeit doesn’t perform as expected. With full-color images that are virtually impossible to copy and remain resilient even when exposed to ultra-high temperatures, washing and outdoor humidity, Forge Guard labels provide a security solution that’s vastly superior to standard hologram technology, making them ideal for auto parts, garment and industrial machine manufacturers.”

Forge Guard is a security product that is customizable for each product and brand. The graphic and text in every Forge Guard label is invisible to the naked eye, yet the product’s authenticity reveals itself instantly when the handheld, proprietary Forge Guard Viewer is passed directly over the security label. Using Forge Guard labels requires no special technical skills or equipment. According to the company, anyone can verify product authenticity quickly at any time, including mechanics and managers at repair shops, garages or customer service centers, shopkeepers and retail salespeople, distributors, customs officials, warehouse managers and consumers.

Customers can currently order as few as 100,000 labels to start. Forge Guard labels come in a number of configurations suitable for many industries tag labels for garments, and can be printed as square or round seal labels on a sheet or substrate-roll, bulk rolls, and rectangular paper labels on rolls. 


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