Almost a third of the company's research and development resources is focused on digital. This approach is the company's response to the factors that are critical for the printing industry's success, such as the use of new business models, maximum versatility, and end-to-end workflow integration with new technologies.
"Our ability to offer integrated offset and digital solutions for a range of market segments is unique in the industry," says Heidelberg CEO Gerold Linzbach. "This reflects our drive to remain the partner of choice in this sector moving into the future. As part of our expansion in the digital sector, we are investing in technologies such as digital inkjet printing. We are also exploring printing on three-dimensional objects and thus breaking into market segments that are entirely new to Heidelberg. Overall, we estimate that the digital sector offers us sales potential of more than EUR 200 million per year in the medium term."
With the goal of establishing itself as a global player in the digital market, Heidelberg is working to expand its collaborations, announcing the first concrete steps in its collaboration with Fujifilm. This fall, Heidelberg and Gallus are presenting a new digital printing system for the label market that incorporates Fujifilm technology. This solution is designed to meet the growing demand for a cost-effective means of producing short runs and customized labels. Parallel to this development, Heidelberg and Fujifilm have initiated a joint project to develop a new, highly productive industrialized inkjet-based digital printing system for use in commercial and packaging printing.