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Primera LX900 now compatible with Robar software



Published May 15, 2014
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Primera Technology, Inc., a global developer and manufacturer of specialty printing equipment, has announced that Innovatum’s Robar Label Management and Printing Solution and Primera’s LP130 Laser Marking System and LX900 Color Label Printer work together seamlessly.

Robar streamlines, consolidates and centralizes label formats, designs, etc., through a cloud-based system. Information can be updated or changed by a “master” operator of Robar and the information is then changed for any department or branch of that company anywhere in the world that has access to the internet and uses ROBAR to print their labels. This not only cuts down on administrative overhead, but also ensures the consistency and integrity of each label that is printed. This is especially important in applications where compliance labeling dictates that all labels produced are identical except for any variable information that is allowed.

“I am very pleased that we are able to add the Primera family of printers to the list of supported printers for the Innovatum Robar label management system. Primera's mission to produce technologically superior products that offer a high degree of customer satisfaction and value while conducting business affairs with integrity, courtesy and professionalism makes the Primera product line one that we are happy to see supported by Robar,“ says Ardi Batmanghelidj, president of Innovatum.

Some of the features of Robar Label Management include:
  • Integrates with any major ERP, PLM, or other comparable enterprise system
  • Prints labels in any international language
  • Changes made to a single label are applied across all relevant records and templates through Robar's cloud-based server architecture
  • Handles 100% of FDA UDI requirements including GUDID updates
The Primera printers certified as supported by Robar include the LX900 Color Label Printer and LP130 Laser Marking System. Each offers a different product for various compliance label requirements that can include color pictograms, outdoor durability, highly elevated temperatures, abrasion and UV resistance and more. Other Primera models will undergo certification as needed.

“Utilizing Robar with one of Primera’s industry-leading industrial printers will solve virtually any current compliance labeling requirement,” says Mark D. Strobel, Primera’s vice president of sales and marketing. “Primera is pleased to add ROBAR to our roster of trusted and approved software solution partners.”


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