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Unilever wins FINAT Recycling Award

June 9, 2014

In the end user category, the company edged out others based on its dedication to a zero waste-to-landfill policy.

FINAT, the Europe-based association for the self-adhesive labeling industry, announced the winners of the first FINAT Recycling Awards Competition during its annual congress in Monaco, which took place June 5-7 at the Le Meridien Beach Resort in Monte Carlo. To determine the winners, FINAT established a jury of international experts that was chaired by Jacques van Leeuwen, former FINAT recycling consultant and label industry veteran.

End-user Category Winner
The end-user category saw a number of impressive entries, but in the end Unilever edged out the others based on the company’s clear dedication to a zero waste to landfill policy. Not only is this clearly communicated on the company’s website and in its sustainability report, but it is also being reflected in Unilever’s history in liner recycling and its impressive liner recycling figures, according to the jury.

Converter Category Winner
In the converter category, the winner Hagmaier Etiketten & Druck GmbH impressed the jury with the high recycling rates for both paper and film liner, the communication efforts made both inside and outside of the company, and with the solutions offered for other secondary materials. Finally, by offering customers take back of spent liner, the company not only demonstrates responsibility for its own secondary materials, but helps others as well.

"With the growing number of recycling solutions available today, we decided that the time was right to launch a FINAT Recycling Award," said Jacques Van Leeuwen. "This award  brings recognition to the recycling efforts made by these companies and helps to promote the best practices in liner recycling."

The jury was impressed by both the quality and the quantity of the entries, especially for the first edition of the competition. The 11 entries reflected a total of well over 1000 tons of recycled film and paper liner, as well as a significant amount of recycled matrix and other secondary material.

"While our own efforts to promote recycling are valuable," said Mark Macaré, recycling project manager at FINAT, "nothing speaks louder than the experience of companies which actually have their release liner recycled."

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