Breaking News

ILS printing labels for 'Share a Coke' campaign

June 23, 2014

The Ohio converter is using HP Indigo digital printing technology to manufacture the personalized labels.


The Share a Coke campaign features labels with 250 different names.
Innovative Labeling Solutions (ILS), a label and packaging company located in Hamilton, OH, USA, is one of the printers Coke tapped to help with the "Share a Coke" custom labeling campaign, which features individual names printed on bottles. Coke hopes people will go hunting for a bottle with their name on it, or find a friend’s name and "share the Coke."

Using HP Indigo digital printing technology, ILS helped create the production process for the custom labels for Coke, Diet Coke and Coke Zero, and they’re coordinating with printers across the country to crank them out. “Coca-Cola is the No. 1 most recognized brand name in the world and they’ve asked us as a local company to help launch the biggest project they’ve ever done,” comments Preston Bowles, chief operating officer for ILS.

ILS works closely with HP on developing digital printing technology, which made the company a great fit for the Coke campaign. “Our role is, every single label that prints has a different name on it and the digital technology allows you to do that and we’re fortunate enough to be at the very leading edge of digital to be able to deliver this,” Bowles said.

Around 250 different names are being printed onto custom Coke bottles. ILS is working with six printers across the country to produce the labels and send them to different Coca Cola bottling facilities. The custom labels are available only on individual 20-ounce bottles found in vending machines and in stores.

Now that the new bottles are hitting the shelves, ILS workers are getting a chance to share the project they’ve been working on. “It’s real exciting to see some of the photos that some of the employees are sending in and it’s affecting their kids and their relatives as well,” says Brian Smallwood, director of operations for ILS.

blog comments powered by Disqus
  • EskoWorld 2016 provides drupa report

    Greg Hrinya, Associate Editor||September 22, 2016
    “Digital was a very clear and striving theme across drupa, and more specifically inkjet,” said Jan de Roeck

  • Dollars and sense at Labelexpo

    Dollars and sense at Labelexpo

    Steve Katz, Editor||September 20, 2016
    Suppliers seem aware of the crowded digital press marketplace and the trepidation of the cost-concious first time buyer.

  • Labelexpo Americas 2016 Program Preview

    Labelexpo Americas 2016 Program Preview

    Steve Katz, Editor||September 6, 2016
    In addition to 16 different presentations and panels, linerless labels and digital finishing will be areas of focus.

  • Getting Educated at Labelexpo

    Getting Educated at Labelexpo

    Steve Katz, Editor||September 7, 2016
    With a wide range of presentations, expert-led master classes and machinery demonstrations, there is no shortage of learning

  • Drupa 2016 a ‘resounding success’

    Drupa 2016 a ‘resounding success’

    Steve Katz, Editor||July 15, 2016
    The label industry was well-represented as visitors showed strong interest in the latest printing technologies.

  • Label & Narrow Web Job Market Report

    Label & Narrow Web Job Market Report

    Dan Miller||July 15, 2016
    A look at the trends and challenges affecting the label industry’s talent search.