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The Kennedy Group's PureVue labels recognized for recyclability



Published July 8, 2014
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The Kennedy Group, a leading provider of labeling, packaging, and identification solutions, was recognized by the Association of Postconsumer Plastic Recyclers (APR) at its June Membership Meeting for exceeding voluntary guidelines under APR's Critical Guidance Recognition Program.

The Recognition Program supports companies that create innovative packaging technologies and successfully design products that avoid disrupting and contaminating plastic recycling streams. Pressure sensitive labels used on packaging are problematic for recycling when the adhesive on the label does not wash off or does not float in water.

The Kennedy Group's new PureVue pressure-sensitive clear and white film labels meet the strictest guidance given in APR's Guidance Document for Pressure-Sensitive Labels. To achieve APR recognition, The Kennedy Group had to demonstrate that the PureVue label and adhesive can be removed cleanly from the PET container, the ink on the label does not bleed and that the label floats to allow complete separation of the label from the PET.

"We are pleased that The Kennedy Group recognizes the importance of using APR Guidance Documents when creating new innovations for plastic packaging," says Steve Alexander, APR's executive director.

John Standish, APR's technical director, adds, "The Kennedy Group has taken a huge step in helping to generate good clean material available for recycling, and for working with the industry to ensure their innovations are compatible with existing recycling technology."

"The Kennedy Group is honored to receive this recognition from APR, and we are committed to developing innovative products that promote recycling and sustainability," says Patrick Kennedy, VP sales and marketing, The Kennedy Group.

With the introduction of PureVue, The Kennedy Group is complementing its family of pressure sensitive labels with a product ideal for environmentally conscious brand owners who work with label and bottle manufacturers that demand high-performance food-grade recycled PET materials.



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