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Etiquetas Macho chooses Martin Automatic



Published July 21, 2014
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One of Spain’s leading label converters, Etiquetas Macho, has placed an order for Martin Automatic unwind and rewind equipment.  The machinery, which will be delivered to the company’s Seville plant towards the end of the year, consists of an MBSF automatic unwind/splicer and an LRD transfer rewinder, and is designed to match the press’ performance of 150m/min across a maximum web width of 508mm. Of particular importance is the "F" specification of the splicer, which allows the Martin equipment to handle PVC and PET substrates down to 45-micron on Etiquetas Macho’s Drent VSOP line. 

This will be the third package of automation delivered by Martin to the Spanish converter, which began equipping its two Gallus RCS 330 presses with MBS/STR and MBSC/STR equipment back in 2009.  Production Manager at the Seville plant, José Luiz Franconetti, explains his company’s decision: “We looked closely at what the competition had to offer but decided to stay with Martin Automatic for the simple reason that in four years their equipment has been trouble free, and the MBS units have not missed a single splice – a remarkable achievement.”

Etiquetas Macho, which manufactures self-adhesive labels, wet glue labels, and sleeves, has invested more than €8.5m since 2012, and this has allowed it to expand its business, which now operates from a modern 12,000 square-metre production facility.  Speaking for the converter, Juan Macho comments: “The new factory has given us the opportunity to improve efficiency by redesigning workflows, and provide our operators with better ergonomics.  It’s all part of our drive to increase product consistency and customer service.  The new Martin Automatic equipment will be a key part of this programme when it is commissioned.”

Responding, Martin Automatic’s Southern Europe Sales Manager Edward Pittman says: “We were delighted to secure the order from such an important label converter – and the fact that it came on the same day that Spain proclaimed Felipe VI as its new monarch, is a good cause for a double celebration!”


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