"Up until now we have run flexo presses in both locations, which lends itself nicely to medium and larger-run jobs. However, the industry has changed dramatically over the past several years, and we were seeing a greater need for a digital solution that would produce shorter-run jobs with quick turnaround and higher color quality," says Tom Carroll, president, The Labeltape Group. "We started our search for a digital solution and knew of a couple other shops that had purchased a SurePress. We evaluated all the solutions available, from the low end table top presses to the high end expensive solutions, and found the Epson SurePress to provide a robust offering with a great value proposition, and something that fit within our price point."
Designed for prime label converters and commercial printers, the Epson SurePress L-4033AW is an easy-to-operate seven-color inkjet digital label press with white ink that makes high-quality, short-run label printing easier and more efficient, even on clear and metallic substrates. Designed to cost-effectively deliver exceptional print quality and accurate color reproduction, the L-4033AW allows printers to expand their service offerings and improve profitability.
"One of the great things about the SurePress that is unlike other offerings is its demonstrated ability to print on almost any substrate it's presented with – so far there hasn't been anything it hasn't been able to do well, and with great accuracy and color registration," says. "We also purchased the DC330-Mini from Grafisk Maskinfabrik – a digital finishing machine that couples perfectly with the SurePress, providing a fully integrated converting line for labels. This combination gives us the ability to do great short-run work for our clients."
In addition, driving the SurePress L-4033AW is the included Wasatch RIP and Print Management Software. The Wasatch SoftRIP is a RIP solution designed to save time and money by including superior color management options, efficient layout features, powerful workflow tools, variable data printing, and contour cutting, all while producing excellent quality color. "The Wasatch software that comes with the press, is simple to navigate and it has a very diverse range of applications," adds Curtis Feipel, A-Flex's Epson SurePress operator. "The greatest attribute of Wasatch though is its seamless communication with the Epson SurePress."
The SurePress offers Labeltape a way to introduce brands to short-run capabilities, and as they grow, move into higher speeds and larger runs with their flexo offerings. "As we've shifted our shorter-run flexo work to the Epson, our customers are noticing the difference in color quality and asking what's changed," says Carroll. "And just as Epson promised, we can compose a job, load the printer and walk away – it has the ability to monitor itself, saving us man hours of someone having to stand right next to it."
“We are proud to work with companies like the Labeltape Group that are dedicated to providing superior labeling and packaging solutions to its customers,” says Mark Elsbernd, North America region sales manager, Epson America. “The SurePress L-4033AW was designed to print short-run, high-quality labels on various substrates, which gives Labeltape the ideal, most cost-effective solution for creating prime labels for their clients.”