The new finishing machine, a Grafisk Maskinfabrik AS DC330, was designed and specified by CS Labels themselves. It was commissioned due to an increase in demand for digital peel and reveal labels, which CS Labels already produces on an existing machine. Peel and reveal labels are popular as they enable clients to print a large amount of information, instructions or different language translations on to a label where space is limited. Clients can also find out more and read a ‘getting it right first time’ guide on the product summary of CS Labels website.
The new unit adds extra capacity CS Labels existing capability, in addition to extra features made possible by the machine:
- Printing text and images onto the actual adhesive, for example, on a packaged meat product where the cooking instructions are on the reverse of the "peel off" label.
- Printing marketing and product information on to the backing paper of the label, which offers extra space to fit product information or marketing information to increase sales.
- A very accurate sensor gap capability that prints a black line / eye gap between each label. This allows the label to be used in a label applicator machine requiring this functionality, so that labels can be automatically applied to each product without manual intervention.
Sales Manager Nathan Daniel, who recently presented a seminar on peel and reveal at this year’s Packaging Innovations show, comments: “I think one of the most powerful case studies we have seen lately is from a chemical cleaning manufacturer that came to us with four different labels, printed in the traditional way. They had exactly the same label design and information, but with several different sets of languages on each label. With our help they have consolidated this costly exercise into one very attractive and extremely functional peel and reveal label. Because the labels offer an excellent use of space, they could also afford to include additional countries to reflect the new markets they plan to enter. And this is all in addition to the obvious benefits that going digital brings. For them, it was simply game-changing.”