Avery Dennison RBIS, a leader in apparel industry branding, labeling, packaging, embellishments and RFID systems, and Ningbo Shenzhou Knitting Co., Ltd. (Shenzhou), the largest vertically integrated knitwear manufacturer in China, have announced a joint venture. This partnership, a first of its kind in apparel manufacturing, will facilitate heat transfer innovations in order to better serve leading global brands. The joint venture will be located at the Shenzhou manufacturing campus and serve as Shenzhou’s preferred supplier for garment embellishments and labels.
Embellishments such as heat transfers are particularly important to performance wear companies, who expect increased design flexibility and consumer comfort without compromising garment function. The Avery Dennison RBIS – Shenzhou joint venture will provide customers with decorative transfers, printed and woven labels, graphic tags and tickets, and sustainable packaging that enhance product presentation and in turn, can help to increase the consumer’s intent to purchase.
“This partnership is very exciting for Ningbo Shenzhou Knitting Co.,” adds Huang Guan Lin, executive director and general manager of Ningbo Shenzhou Knitting Co., Ltd. “With this partnership, we are able to join together the collective expertise of two innovators in the industry.”
To celebrate the opening, executives from Avery Dennison and Ningbo Shenzhou Knitting Co., Ltd., including Hu Hui, Beilun District governor, Jiang Hai Qing, the commissioner of Beilun Customs and Excise, Dean Scarborough, chairman, president and CEO of Avery Dennison Corporation; Shawn Neville; Ma Jian Rong, chairman, Ningbo Shenzhou Knitting Co., Ltd.; and Huang Guan Lin hosted a ceremony to launch the new partnership. The event included remarks from Governor Hu Hui, a tour of the facility, handprint and eye dotting ceremonies, and lion dance performance.