Jan De Roeck, director solutions management at Esko, explains: "Esko has a long history of supporting schools and students, whether through providing software and hardware solutions or through hands-on trainings. The educational institutes provide a broad and basic training, which we, as an industry expert, believe we can complement with insights into the latest innovations and practical field experience. As one of the leading companies in the packaging market, it is our duty not only to invest in technology development, but also to ensure that our knowledge is transferred, guaranteeing an inflow of new talent into the industry. This master class fitted these objectives perfectly."
In preparation for the master class, students could download a design of existing flexible packaging from Esko's packaging management website and personalize it with the Esko software. The designs linked the theoretical and practical lessons.
Luc Berth, lecturer in prepress and workflow techniques at Artevelde University College, explains: "Our students performed a number of hands-on experiments with a diversity of Esko software applications, including prepress, 3D, workflow and collaboration tools. This enabled them to exercise their creativity, broaden their knowledge and take complete ownership of the workflow - all in a very practical and realistic manner. After going through the entire process, the results were color-accurately printed on a proofing device.”
"We achieved our goals," concludes De Roeck. "The students enjoyed a unique experience and succeeded in their task with flying colors. The Esko instructors were amazed about the speed at which they picked up everything. This strengthens our belief that offering complementary knowledge, supplemental to the academic curriculum, really helps young talented students to be ready for an interesting and promising career in the packaging industry."
Teachers, students, Esko staff and the Artevelde University College all rated the master class initiative as a big success and one worth repeating.