02.23.15
DuPont Packaging Graphics and Koncordia Group are the joint winners of a 2014 Silver Davey Award for the development of a comprehensive marketing campaign in support of DuPont Cyrel Performance Plates. The Academy of Interactive and Visual Arts recognized the two companies in the integrated campaign category.
“This campaign was key in our launch of DuPont Cyrel Performance Plates,” says Michael Buri, global brand manager, DuPont. “This integrated program enabled us to introduce the product to a highly discerning audience of printing professionals for whom visual appeal is critical. Our close collaboration with Koncordia on this campaign was essential to highlight the quality, performance and aesthetic appeal resulting from the new Cyrel plates.”
DuPont Cyrel Performance Plates are a family of next-generation flexographic printing plates designed to provide enhanced tonal range and the highest possible solid ink density for flexible package printing.
“We are honored to be recognized for this work,” says Gary Watson, director of strategy, Koncordia Group. “This campaign included lots of great thinking and creativity, utilizing traditional and digital advertising, with an integrated landing page and dimensional mailer. It was a competitive field vying for the award, and we are pleased to stand out against other noteworthy work.”
Nearly 4,000 entries were received for the 2014 Davey Awards competition. The awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.
“This campaign was key in our launch of DuPont Cyrel Performance Plates,” says Michael Buri, global brand manager, DuPont. “This integrated program enabled us to introduce the product to a highly discerning audience of printing professionals for whom visual appeal is critical. Our close collaboration with Koncordia on this campaign was essential to highlight the quality, performance and aesthetic appeal resulting from the new Cyrel plates.”
DuPont Cyrel Performance Plates are a family of next-generation flexographic printing plates designed to provide enhanced tonal range and the highest possible solid ink density for flexible package printing.
“We are honored to be recognized for this work,” says Gary Watson, director of strategy, Koncordia Group. “This campaign included lots of great thinking and creativity, utilizing traditional and digital advertising, with an integrated landing page and dimensional mailer. It was a competitive field vying for the award, and we are pleased to stand out against other noteworthy work.”
Nearly 4,000 entries were received for the 2014 Davey Awards competition. The awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.